This is an original, social-first video format designed for maximum impact in under a minute. This 30–40 second rhythmic walk through New York City captures the day’s golden hour from the perspective of our talent — filmed entirely on iPhone for a modern, authentic feel. The format layers in playful voiceover, split screens, and wide-angle shots to elevate everyday moments into stylish, cinematic snapshots. With brands like Steve Madden, Ulta, UGG, and Christian Louboutin on board under Vox Media’s platforms, Sunset Stroll has become one of Vox Creative’s most successful and recognizable franchises — instantly shareable and built to move.

Group Creative Director, 2025